Charities 'should get angry a bit more,' says Tony Elischer - Communications - Third Sector

Charities 'should get angry a bit more,' says Tony Elischer - Communications - Third Sector: "Charities 'should get angry a bit more,' says Tony Elischer"

They should even consider bad language, says head of Think Consulting Solutions

Charities should consider being more angry and more outspoken in their communications, delegates at the International Fundraising Congress in the Netherlands have been told.

In a talk about the future of the sector, Tony Elischer, director of Think Consulting Solutions, said charities needed to be more closely engaged with the way people communicate in the real world.

"Real people are gritty, direct, outspoken and rebellious," he said. "It wouldn't be a bad thing for us to get angry a bit more."

He said the Bollocks To Poverty campaign by development charity ActionAid was an example of bad language being used effectively by a charity.